Red Canoe - Products for Land Rover

Red Canoe is a Toronto-based Canadian brand creating high-quality heritage-inspired clothing, headwear, bags and accessories. Designed in Canada, its products combine strong materials, distinctive detailing and designs influenced by some of the machines and organisations that have shaped Canadian, aviation and transport history.

Red Canoe traces its origins to 1999, when founder Dax Wilkinson conceived the idea during a bush-plane flight over Northern Ontario. Beginning with products inspired by Canadian aviation and the de Havilland DHC-2 Beaver, the brand grew into wider heritage collections celebrating aviation, exploration and iconic names including Land Rover. Today Red Canoe is headquartered in Toronto, where its Junction location also serves as its flagship shop and showroom.

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Red Canoe and Land Rover Heritage

The Land Rover Heritage X Red Canoe Collection grew from Red Canoe's own enthusiasm for the vehicles. Its 1999 TD5 Defender became the inspiration for the project in 2016, beginning a five-year development of a collection aimed specifically at Land Rover heritage vehicle owners and enthusiasts.

The result is much more than generic logo merchandise. Red Canoe draws on classic Land Rover colours, graphics and detailing, with vintage decoration techniques including felt appliqué, chain stitching and patches. Red Canoe describes the collection as being built to last, an approach reflected across its clothing, caps, bags and accessories.

Land Rover clothing, caps, bags and accessories

Twinwoods 4x4 stocks selected Red Canoe products from the Land Rover Heritage collection, with the emphasis on well-made products that stand on their own as clothing and accessories while retaining a strong connection to Land Rover history. The collection includes heritage T-shirts and hoodies, distinctive caps and useful bags designed around the same understated, vintage-inspired character.

They also make particularly good gifts for a Land Rover owner or enthusiast. Rather than simply adding a Land Rover badge to an otherwise generic product, Red Canoe has built the collection around the vehicles, colours and details that enthusiasts recognise.

For other branded accessories and gift ideas, see our Land Rover gifts and merchandise.

More about Red Canoe

Red Canoe continues to produce heritage-inspired collections covering aviation, exploration and other historic brands alongside its Land Rover products. You can learn more about the company and its wider collections on the official Red Canoe website.